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  • Expand Your Reach

    WE CAN HELP YOUR BUSINESS GROW Since 1958, Alliance Sports Group has represented some of the sporting goods industry's most successful manufacturers. Specializing in the fishing tackle,... View page

  • Contact

    Full service sporting good manufacturer reps along East Coast working w/ dealers, buying groups & retailers. Vendor List includes Savage Gear, Igloo & more. View page

  • Find a Representative

    Click a state to find your ASG Sales Representative View page

  • Meet the Team

    Let us know how we can help you. View page

  • Vendors Represented

    We represent a wide variety of vendors View page

  • About ASG

    WE CAN HELP YOU BUSINESS GROW From our beginning as a one person agency in 1958, Alliance Sports Group has grown to become a full service manufacturers rep organization with... View page

Or one of our posts:

  • NEW from Boomerang Tool Company

    NEW from Boomerang Tool Company. The Super SNIP is our new fishing tool that combines 3 TOOLS IN 1! A powerful UV light for charging glow jigs, a built... Read more

  • Okuma Fishing Tackle Announces Rep of the Year

    Orlando Florida (July 15, 2015) -- Okuma Fishing Tackle announced Ray Ragolta of the Alliance Sports Group as the 2015 Sales Rep of the Year. The rep awards were... Read more

  • ICAST 2014

    Alliance Sports Group would like to invite you to visit our vendor booths to see some of the most exciting new products at ICAST 2014! Take... Read more

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Vendors Represented

  • Bullet Weights
  • CZ-USA
  • Ed Cumings, Inc
  • Fishbites
  • Fitec
  • Frogg Toggs
  • Hopkins Lures
  • O Mustad & Son
  • Okuma Fishing Tackle
  • P Line
  • Savage Gear