Flambeau Outdoors Hires Alliance Sports Group, LLC

Posted: 04.17.2014



Michael Fisher, National Sales Manager, Flambeau Outdoors
440-632-3717 ΓΆ€ΒΆ E-mail:

April 17, 2014 - Flambeau Outdoors™ is pleased to announce Alliance Sports Group, LLC will be handling its sales representation for the Southeast portion of the United States. The territory will include Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Mississippi, Tennessee, Virginia, and West Virginia. Alliance Sports Group consists of (9) representatives servicing the Eastern U.S.

Based in Greensboro, North Carolina, Alliance Sports Group's sales experience is an ideal match for their new appointment with Flambeau Outdoors. Alliance Sports Group (Alliance) brings years of practical experience in the Fishing and Hunting markets and represents some of the leading manufacturers within the industry. Alliance will be servicing both existing and future accounts in their assigned territory.

Following the announcement, Larry Easterwood, Principal of Alliance Sports Group, stated, "Our agency is extremely excited to represent Flambeau Outdoors. It is a very rare opportunity to represent a company with the type of product diversification Flambeau has and we are looking forward to the challenge."

"We are very excited to have such a quality sales organization representing our product line in the Southeast," said Mike Fisher, National Sales Manager of Flambeau Outdoors. "Alliance Sports Group is a great fit within the Flambeau organization and will make a great addition to the already established sales force. We look forward to working closely with this agency to promote Flambeau® products throughout the Southeast U.S."

Flambeau Outdoors, a division of Flambeau, Inc., is the most widely recognized manufacturer of quality, innovative outdoor products for the hunting and fishing enthusiast. Flambeau, Inc. is a member of Nordic Group of Companies, Ltd. Nordic Group (headquartered in Baraboo, Wisconsin) is a privately held holding company consisting of subsidiaries with 22 facilities, and 23 marketing units around the world with over 2,400 associates. Nordic Group companies manufacture and distribute plastic, seating and transportation products worldwide for industrial, commercial and consumer markets. For more information or catalog, write Nordic Group of Companies, Ltd., 715 Lynn Avenue, Suite 100, Baraboo, WI 53913 USA or visit

Vendors Represented

  • Bullet Weights
  • CZ-USA
  • Ed Cumings, Inc
  • Fishbites
  • Fitec
  • Frogg Toggs
  • O Mustad & Son
  • P Line
  • Savage Gear